The White Room was born in 2011, derived from a passion for couture, modern styling, excellent service and a desire to bring bridal into the modern world, all for the modern bride. The White Room designers capture the essence of sophisticated luxury by provoking femininity, allure and glamour that have made us renowned in the world of bridal. The White Room’s innate sense of style is prevalent throughout our bridal collections.
Founded by Chloe Barrow, her love for fashion has been a lifelong passion. Although a qualified Psychologist, her love and experimentation with fashion and design were always underlying her acedemic roles. In 2009, while searching for her own bridal gown, Chloe was surprised by the lack of fashionable bridal options. This void in the market reignited her passion to research couture bridal gowns that transcended styles available to women in search of the perfect dress. Then, after many years researching the bridal industry, she was encouraged to persue her dream of becoming a boutique stylist and owner and maybe even one day, a designer. The White Room was born!
Building upon our initial label investments, The White Room now represent some of the UK and International most rated bridal labels including Claire Pettibone, Sassi Holford, Suzanne Neville, Jenny Packham, Kate Halfpenny and Ghost as our bridesmaids provider.
We are now developing a strong team, complete with fashion forward stylists, innovative designers, UK fabric providers, freelance, experienced seamstresses as well as supporting local business through cross marketing and sustainable working. Our growth and reputation as the ‘must go to boutique’ is founded on strong bridal design & style opinions, backed up with serious technical expertise & service. We not only know our designers and fabrics, we know how a young woman wants to not only look but feel on her wedding day.
The White Room aims to be your bridal boutique, where you can relax, indulge and find the beautiful gown you wish to wear on your wedding day. We look forward to welcoming you to us.