The White Room is an inspiring and creative bridal space in which our sole purpose was and still is to allow the modern day woman to choose her own bridal style from a selection of largely British designers offering both craftsmanship and individuality. In lei of our 5th birthday, we decided it was time to open up our doors to new brides to be and update you on all the positive changes we’re making for 2016 onwards including the new designers gracing our boutique and the ones we are continuing to champion moving forward.
As a designer bridal boutique, we represent some of the best UK and International designers. As of the 1st July 2016, we will be holding samples by the following designers Sassi Holford, Suzanne Neville, Halfpenny London, Rosa Clara and Andrea Hawkes. We hold Ghost for our bridesmaid label, Rachel Simpson for the shoes and Debbie Carlise for the headpieces and Helen Martin for the veils. We also have our own label underway for our very own White Room accessories including belts, veils and finishing touches.
Our sample collection ranges from £1,500 with the introduction of Spanish label Rosa Clara Two ranging to £3,000+ with the higher end pieces by Sassi Holford and Suzanne Neville and Halfpenny which are all handmade, to order, in the UK.
We are open Monday to Saturday from 10m to 5pm apart from Thursday which we dedicate to fittings in the evening, so that is an 11am to 8pm day. We operate an appointment only service, and offer 1:1 consultation to all of our brides in our modern and elegant boutique and pride ourselves on supporting you through your experience in styling you and taking the lead whilst offering exceptional service and listening to what you want from your wedding look and day.
We buy an edited collection of what we like from our designers and showcase what we are passionate about dressing you in. We like colour, tone, sharp tailoring and creative vision. We don’t have 35 versions of the lace fishtail or anything that needs 4 people to stuff you in to the back of a car to get to the church… We also don’t have any made to order gowns under £1000 from new, no backless corsets (think about it!) or the ability to make you taller, thinner or one of the Kardashians…. We do however have the ability to make you feel the most beautiful, happy and excited version of yourself!
We have grown and developed a strong team, complete with fashion forward stylists, innovative designers, UK fabric providers, experienced seamstresses…
Chloe opened The White Room in July 2011 and following a change of direction, took a step away from the day to day running of the shop floor early 2016 and has recently moved down south for love (aahhh) and to also develop her skills in the bridal industry with other designers and suppliers. Chloe says: “I love my business, it’s been a hard slog and the dedication and sacrifice is exceptional but the love of the place I have established and the feedback we have is that it is such a relaxed, special space that I am proud to say it’s mine”
“After winning the Wedding Industry Best Retailer 2016 award, I made a big decision to move away from Sheffield in January and I handed the baton of the day to day running and service to my beautiful and talented sister. Together, we talk every day and now things are set in place to continue the White Room journey, I can concentrate of other projects and know that Karen will nurture it as much as I did and do”.
Karen has over 15 years experience in retail and is a qualified beautician and make up artist. She has always been involved with me in The White Room journey, whether that be doing the make up on editorial shoots or listening to me when things have gone brilliant or when times were tough! She wanted a change from the high street retail environment and this move was perfect for us both. She eludes a positive energy but takes no nonsense so she is strong, positive and dedicated to both brides and The White Room alike.
Completing our styling team is the brilliant Leanne. Leanne joined us very recently in April and again is a make up artist. The youngest member of The White Room, she brings a youthful energy and happy feel to the boutique and loves Sassi Holford’s designs. Marilyn is a firm favourite!
Where are we? 20 Norfolk Row, Sheffield, S1 2PA. We are situated in the beautiful city of Sheffield, in a grade II listed building. Since opening in 2011, one thing has remained constant and that is the semi industrial feel of our boutique, which juxtaposes beautifully with the softness of the gowns and the tranquillity of the surroundings.
Our average sample range will host between 30-40 gowns by our selected designers and we are hot on ensuring you never try the same gown on twice and that when you are with us, you allow yourself to be styled and dressed, rather than left to your own devices in an environment which we believe needs not only guidance, but confidence in our collections and knowledge also. Our sample sizes range from UK 10 to UK 14 which we find works on everyone from a UK 6 to UK 18… All of our designers dress from UK 4 to UK 28+ and we can also offer bespoke, made to measure and couture options on all of our gowns.
The White Room offer a ‘finishing service’ to all of our brides who purchase a gown with us for their wedding day. Our in house seamstress is simply brilliant and with 20 years experience under her belt, we can’t argue with her skill and experience.
Ready to start shopping? A gown will take anything from 14 weeks upwards to make and we really do emphasise that once you are ready to buy a gown you begin shopping and once you find your gown, you commit and then enjoy the rest of the engagement. Waiting to order last minute causes you (and us!) stress and buying too soon causes dress wobbles. We know the dress is one of the MOST important parts, so 2-3 shops, a focused shopping trip and selecting the right places to try are highly advisable. We do not recommend trying on gowns over budget ‘for fun’, allowing your maids to pick out the largest princess gown for your intimate barn affair or rummaging through a sample sale when you’ve never tried anything on before. This should be fun, memorable but least of all, a process about you and dressing you in something exceptional for your wedding day.
We offer ‘browsing appointments’ for brides who are perhaps marrying in anything over 12 months time, which allows you to come and see us, look at the styles we offer and the designers we champion. Our collections change annually and we like to be at the forefront of design, For those brides in a position to choose their wedding gown, a try on appointment is always the one. We ask that all brides wishing to be a White Room bride ensure that they allow 6-12 months from order date to wear date to we can manage your fabric sourcing, pattern cutting, measurements, delivery and fittings. We can accommodate rush orders (where the designers are able to do so) however there are normally rush charges associated with such. These can start from £200.