Halfpenny London Exclusive New Collection

Last night I had the honour of being a guest to Halfpenny London’s 2017 preview event at The Ritz. Myself and another hundred guests from Brides magazine and the world beautiful brides to be graced the decadent rooms at The Ritz for an exclusive show.

The results as expected were… Outstanding! Gorgeous fabrics which were noticeable unique glided past me time after time. Kate clearly isn’t prepared to deliver safe and obvious in a market that is saturated with Eastern European rip offs of appliqué lace. She had a beautiful signature, British, feminine and memorable. This collection see’s the concept of building looks and variety – a ethos The White Room are firmly behind. Additional pieces such as coats, silk belts, spotty tulle veils and minimal accessories really accentuate Kate’s ability to deliver a brilliant gown without the need to over accessorise or question the gowns effectiveness. That is all done in the cut, fabric and delivery.

Here are some of my favourite looks from the preview. These pieces will also be at The White Room on Friday and Saturday 3rd and 4th June for one weekend only as we bring the ritz to Sheffield and host our very own preview event also! To try and buy a gown before they hit the boutiques in the autumn of 2016, book in now. This is by appointment only and places will be limited.

Enjoy the beauty…




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A beautiful bridal boutique in the heart of Sheffield city centre. Styling brides since July 2011. Award winning boutique with designers including Suzanne Neville, Sassi Holford, Halfpenny London and Rosa Clara. Accessories by Debbie Carlisle and shoes by Rainbow Club. Bridesmaid gowns by Ghost and underwear and nightwear from a range of UK and international suppliers including Wonderbra 0114 2722336 www.whiteroombridal.co.uk

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