It is with great pleasure that The White Room can announce that we will now be Sheffield and South Yorkshire’s premium stockist of the amazing designer label that is Pronovias!
Growing stronger each and every day, The White Room has firmly established itself as one of the leading UK bridal boutiques, dressing brides country wide. We are known for excellent service, unique and imaginative gowns and styling, attention to detail and excellent, leading the way designers. Pronovias just adds to that! We had the pleasure of joining the Pronovias group in Barcelona May 2014 and what an event! Not only did we have an amazing time with many other UK stockists, we were treat to the Atelier collection (the mega expensive stuff!) on the Friday night as a catwalk show. Sitting on the catwalk, I realised it was a BIG deal when Hello! turned up… Presumably to photograph these beautiful people (green dress – Matthew Mcconaughey mrs!)
I was in the top rows, taking notes and looking cool (lol!) and then this amazing show happened! The dresses were inspirational, maybe not to UK bride, but non the less, you could not LOVE it for the design, drama and pure love of fashion. The last gown was a show stopper…. Although I think she is the only woman in the world who can wear it! (you decide!)
So, we bought and came home very excited! Why? Well by welcoming Pronovias to The White Room, we not only open up a whole new range of styles that our current designers don’t create but they open up a new label to Sheffield and our brides looking for a modern cut, creative fabrics, exciting cuts and elaborate skirts. They also now allow us to build on our renowned reputation even more, bringing a label to Sheffield that has over 50 years experience, service and styling, resulting in a secure, beautiful, established and stunning label with beautiful gowns. Look!
So, who is a Pronivias bride?
She is modern, she is fun. She is looking for a crisp line without the structure of a couture corset but looking for the shape that works on her figure and smooths across curves. She is light hearted, looking for a dress that, no matter how traditional, with have a hint of fun, weather that be the Carrie Bradshaw style skirt of the sensual hint of skin from the sheer backs…. She is classic, loving the details of the traditional fabrics but enjoying making them hers (blush tulle anyone?!)
She is glamour, loving to look and feel a million dollars but knowing she is true to herself, to her style and her body.
What can you expect?
Pronovias modern day looks are defined by clean lines, sumptuous fabrics, and streamlined silhouettes with personal details. We had the pleasure of viewing the whole collection in Barcelona in May and I hope we have chosen a brilliant, edited collection that works for The White Room and for the current trends, style and loves of our brides! We will have a selection of over 14 gowns to try at The White Room, Sheffield, from September 2014 ranging from figure hugging lace, coloured tulles, illusion backs and delicate bead work. From fitted cuts to more ‘princess’ ball gowns, we hope we have chosen a classy, fashion filled and bold collection that White Room brides will love!
Well, as you all know, The White Room is a designer lead boutique, so we always pride ourselves on offering the more couture label, an aspirational service to you, the bride, which makes you feel like this purchase is one of the most special ever. Pronovias is no different. You will love the service we offer you via Pronovias and can be assured that their fabrics, cuts, designs and extras are all as amazing as The White Room champion now. However, we are also aware that you ladies want to be a White Room bride but simply don’t have the budget some of our designers need. So, we went armed with that thought in mind!
We are delighted to say that our selection of Pronovias gowns will start from £1200 and rise to £1950, so a wonderful price point, yet aspirational, designer and totally in keeping with our current labels and styles! Yeah I hear you say!!!
We will be showcasing a selection of Pronovias gowns at our re-launch (more on that later!!) on Saturday 2nd August 2014 at The White Room so you can come and see for yourself the wonderful collections to come!
We are also booking in appointments for a Pronovias Welcome Event on the 13th and 14th September where we will have gowns available to try and order (as well as a few off the peg to take away), and all re-orders will have a 10% saving as a gift from us to you!
For more information about Pronovias or any White Room designers, appointments or accessories, get in touch! You can find us:
For now, very much love and enjoy the catwalk show!