The White Room are very excited to be sharing a new shoot which they created alongside Jess Petrie and a very talented team to bring Claire Pettibone’s Still Life collection to life in Sheffield
A still life is a work of art depicting mostly inanimate subject matter, typically commonplace objects which may be either natural (food, flowers, dead animals, plants, rocks, or shells) or man-made (drinking glasses, books, vases, jewellery, coins, pipes, and so on). Chloe says “I really wanted to bring the still life painting to life. The bride dressed in delicate lace and gentle fabrics embodies purity and hope. The colours and elements surrounding her have meaning and symbolism of their own, and together, they tell a beautiful story.The Botanical Gardens added the rustic and natural element. It blended seamlessly”
“It all started with a Dutch masterpiece “Still Life of Flowers on a Marble Table,” by Rachel Ruysch, 1716. In the second half of the 17th century, the art of the floral still-life reached the height of fashion. Dramatic arrangements of flora and fauna, insects and fruits, set against dramatic dark backgrounds exude a mysterious romanticism. I really went all out with the floral embroideries and layering of textures, almost like the bouquet in the painting has come to life. I also love the words themselves, ‘still life’, and the context they have in a wedding – how we take this moment to just be still” Claire Pettibone
As a Claire Pettibone stockist, The White Room capture everything that is at the heart of Claire’s designs, romantic, ethereal, modern and focused on the individuality and uniqueness of every bride and her wedding day. Chloe says: “When the Still Life collection launched in the UK, we knew it would be a strong collection for us as it resonates so well with both The White Room space and the brides that become White Room brides. It is sensationally beautiful yet delicate, ornate yet has an air of strength about it which our brides love. They want to feel in control of their look yet want to be “different”.
“There are few experiences in our modern and very busy lives where we do pause to be still, but a wedding holds that level of significance that it does command our attention as we witness the commitment that two people are making to each other.
This is, after all, what my work is ultimately all about: finding a way to honor the beauty of this very real moment – the unexplained mystery of love! Be still my heart, still in love, still life” Claire Pettibone
We worked with Jess Petrie, a Leeds based photographer before and we knew that he ethereal and fashion focused style would capture the Still Life collection brilliantly. She shoots the whole look and just gets what we wanted to achieve from the shoot yet adds her own style which we love. The wonderful Tracey from Campbells flowers sourced us the Botanical Gardens in Sheffield, a venue which worked so well with the concept of the Still Life art work. Tracey describes the creative process: “During our creative get-together,Chloe explained that although Claire Pettibone is known for her intricately detailed, ethereal designs, this new collection also features a quintessentially feminine but slightly darker, more mysterious side too. In terms of the overall look and feel I felt the floral designs should reflect a sense of light and shade and different facets of the designs – one incredibly pretty, in soft blushes and the other slightly more edgy, confident, using a slightly more strident and opulent colour palette with more of a couture feel” “To achieve a really natural, simple, feminine bouquet, I used seasonal British grown blooms in pretty pastels of rich creams, shell pinks and champagnes. I decided against foliage, in order to let the flower really shine through. and used ranunculus, alstromeria, sweet scented narcissus and the most adorable giant snowdrops, finished with a delicate trail of skeleton leaves” Tracey Campbell “To showcase the very latest trend, I then created an over-sized, uber-unstructured, bouquet full of textures, lots of cascading foliage and really exotic blooms including cymbidium orchids and my tip for one of next year’s must have blooms – King Protea. Colours were rich burgundies married with mid pinks and lovely grey-greens which were followed through in the striking head piece I created. I absolutely loved being part of this fabulous shoot – especially as I was given a really free hand by everyone to really express myself” Tracey Campbell Jenn Edwards was in charge of the hair and make-up and Charlotte from Eden and Eve did the table styling. We worked so fluidly together and the looks were just amazing. We wanted to really capture the beauty of the gowns but focus on the overall styling too, something The White Room is immensely passionate about. The absolutely gorgeous Still Life collection has surpassed all expectations and is quintessentially Claire Pettibone. Illusion backs, gold guilding, and intricate laces are seen throughout the collection, which also incorporates rich colors and a hint of mystery. We used from the Still Life collection Papillion, Raven, Alchemy (gold) and Iris. We also used the wonderful Viola from the Windsor Rose China which we paired with the amazing floral headpieces by Campbells Flowers. We also used headpieces by Debbie Carlisle and Enchanted Atelier as well as shoes by The White Room’s designer of choice, Rachel Simpson. Veils by Helen Martin available at The White Room.
Pieces from the Still Life collection will be at The White Room from July 2014. Claire Pettibone is exclusively available to The White Room, Sheffield in South Yorkshire and the North.Stylist – Chloe Curry from The White Room Photographer | Jess Petrie, Hair & Make-up | Jenn Edwards Bridal Hair and Make-up, Gowns | from Claire Pettibone’s Still Life collection at The White Room, Sheffield Floral Design | Floristry by Campbell’s Flowers, Table setting | Eden & Eve