Jenny Packham 2014 sneak peek

It’s that wonderful time of the year again when we get to go buying!!!

You know that feeling when you walk in to boutique for the 1st time and go ‘wow’ at all the pretty things hanging on the rails? Well this is my time to be wowed by all the wonderful new collections by some of the best names in the business, to go to The White Gallery and see the new collections and select these for our stylish and modern boutique.

One of those names is Jenny Packham.

Jenny Packham SS14 Collection at The White Room, Sheffield

I’m a huge fan of Jenny Packham’s designs, not only did I wear Jenny Packham for my own wedding in 2009, she was a name that I knew The White Room HAD to have when we opened, as her couture label and brilliant designs are on of the ingredients into what makes us special.  Jenny Packham has a signature – you can just tell when she makes a gown and the new SS14 collection is no different.

Here’s an exclusive look at the new SS14 collection inspired by the Belle Époque era…

Jenny Packham 2014 collection The White Room, Sheffield

Jenny Packham 2014 The White Room, Sheffield

Jenny Packham’s 2014 Bridal Collection encapsulates the spirit of Edwardian style and the Art Nouveau movement which defined it. The creamy shades of ivory, champagne and magnolia and the delicate beading on these dresses are designed for the more modern but chic bride, brides who love The White Room and enjoy ensuring their wedding gown is not just a forgettable satin and net creation, but one which is a statement piece of art, one which you love and want to wear forever!

Jenny Packham 2014 The White Room, Sheffield

Jenny Packham 2014 The White Room, Sheffield

As standard with Jenny’s signature designs, we see a blend of floaty, romantic French silk chiffons, intricate, hand beading, delicate embellishment and clean, understated silhouettes which the fashion forward and brides who don’t want ‘fluffy’ all love! I am especially keen on her colour palate this year too. So very often we just see a sea of ivory. The blush and magnolia tones will look amazing on our classic English rose skin tones and the platinum shades never fail to give a gown the ‘vintage’ look all brides are craving!

Jenny Packham 2014 at The White Room, Sheffield

We will see the new collection pieces arrive at The White Room around September 2013 (exciting!) and we can already add that we will be one of the 1st boutiques in the UK to have a ‘trunk show’ to showcase the whole 2014 collection AND offer 10% off too! This is scheduled for the 27th, 28th and 29th September 2013 by appointment only – 0114 2722336!

Jenny never fails to deliver – I think this year will be one of her best yet!


With thanks to London Bride ( for the images x

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A beautiful bridal boutique in the heart of Sheffield city centre. Styling brides since July 2011. Award winning boutique with designers including Suzanne Neville, Sassi Holford, Halfpenny London and Rosa Clara. Accessories by Debbie Carlisle and shoes by Rainbow Club. Bridesmaid gowns by Ghost and underwear and nightwear from a range of UK and international suppliers including Wonderbra 0114 2722336

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