Stripped back to the core

“And it’s like our world, and we’re the last ones left, And the hair, it stands on the back of our necks, And I swear, it shows, Heaven must be just like this”

Jenny Packham 'Ruby' with Acacia II

Creation is the birth of something, and something cannot come from nothing. When someone creates something: a painting, a poem, a photograph, the creativity comes from an idea, from a feeling, from emotion, or from a combination of ideas, feelings and emotions that are somehow ‘reborn’ from all our experiences and perspectives.
Introducing The White Room, bridal boutique Sheffield’s latest photo shoot with wedding and fashion photographer, India Hobson.

Jenny Packham 'Nerine' at The White Room

Eden by Jenny Packham

I had the most amazing photo book bought for me years ago, ‘Femme Fatale; famous beauties’ which showcased chic, sexy, and sophisticated women mainly in black and which, paid tribute to a century of feminine glamour, their feelings and emotions radiating through the camera to the viewer.  There is something very mesmerizing and something raw about black and white photography and something very beautiful too.

It was this, plus the work of world class fashion photographer, Peter Lindbergh that inspired me to shoot bridal in a different way.

Ruby by Jenny Packham at The White Room, Sheffield

WRB_JP_BW_HiRes-7

Esme by Jenny Packham at The White Room, Sheffield

Bridal photography is almost always shot in colour, as they are shot to sell a product, not a feeling or an emotion. I really wanted to strip all that back and use minimalistic black and white photography to capture the feeling of the woman in the gown, showing off fragility, delicate beading, powerful silks and romantic tulles.

The results? Powerful images which scream “less is more”

Nerine by Jenny Packham at The White Room, Sheffield

Esme by Jenny Packham at The White Room, Sheffield

We shot in the newly refurbished St Marie’s cathedral, Sheffield, literally opposite the boutique and added a little fantasy to the beautiful building by incorporating angel’s wings to the shoot, bringing a very ethereal and pure feeling to the shoot.

Muscari by Jenny Packham at The White Room, Sheffield

Eden at The White Room, Sheffield

Nerine by Jenny Packham at The White Room, Sheffield

Eden by Jenny Packham at The White Room x

Team:

Styling & gowns – The White Room (Chloe Curry) www.whiteroombridal.co.uk

Photographer – India Hobson  www.indiahobsonweddings.co.uk

MUA and Hair – Ashley Tyrell

Models – Carmen Ekpo & Rachel Mccarthy

Gowns:

Muscari, Eden, Esme, Ruby & Nerine by Jenny Packham

Shrugs by Sasso

Headwear by Jenny Packham

Veils by HM Veils

Published by

whiteroombridal

A beautiful bridal boutique in the heart of Sheffield city centre. Styling brides since July 2011. Award winning boutique with designers including Suzanne Neville, Sassi Holford, Halfpenny London and Rosa Clara. Accessories by Debbie Carlisle and shoes by Rainbow Club. Bridesmaid gowns by Ghost and underwear and nightwear from a range of UK and international suppliers including Wonderbra 0114 2722336 www.whiteroombridal.co.uk

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