Sassi Holford New Collection

Introducing the new Sassi Holford 2013 collection to The White Room

With 2013 brides well in to their gown search, we couldn’t help but want to show off The White Room’s newest bridal designer, Sassi Holford and her new collection for 2013. Sassi designs and makes classic, English wedding gowns with a contemporary edge. Exquisite lines and sumptuous fabrics echo the bride’s own style, and nothing is spared in the structure and the detail to provide the renowned Sassi Holford cut and fit. All Sassi Holford gowns are produced by a first class team of talented cutters, seamstresses and hand beaders in her Somerset studios too, so nice to know we’re buying British too!

From screen siren-worthy, figure-hugging fishtails to Hollywood sweetheart-style ball gowns  there’s a silhouette to suit your bridal style and make you feel like a star.

Each dress is delicately embellished with the daintiest of detail, from soft satin trims and light lace overlays to barely-there beading and billowing silk bows to ensure you’re ready for your wedding day close-up.

We have invested in a total of seven gowns to start 2013 with and are complimenting these with ‘illusion shrugs’, belts and shrugettes. The one gown from the continuing collection we have will be ‘Ingrid’ with all the others are new for 2013! Ingrid will be joined by Pippa, Jasmine, Annabel, Tilly & Dominique from the 2013 collection so you know you will be wearing the latest designs, the most modern cuts and true White Room style.

“I think a Sassi bride is quite savvy. She’s often very busy, she’s often got a career. I think my dresses are uncluttered, I want the bride to be the focus of attention. I don’t need to scream or shout – I like an understated elegance. It’s really all about the person wearing it, the dress is only there to enhance their personality, not overtake it…” (Sassi Holford)

Sassi Holford gowns start at £1750 and we will be announcing a ‘meet the designer day’ with Sassi herself at The White Room in 2013 too!

Should you wish to try the collection (and let’s face it, why wouldn’t you!?) then we would love to show you Sassi’s designs and find the style which suits you. For more information, to make an appointment or ask a question, call The White Room on 0114 2722336 or e-mail x

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A beautiful bridal boutique in the heart of Sheffield city centre. Styling brides since July 2011. Award winning boutique with designers including Suzanne Neville, Sassi Holford, Halfpenny London and Rosa Clara. Accessories by Debbie Carlisle and shoes by Rainbow Club. Bridesmaid gowns by Ghost and underwear and nightwear from a range of UK and international suppliers including Wonderbra 0114 2722336

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