A beautiful, sparkly Halfpenny Real Wedding from The White Room, Sheffield

Rachel wore ‘Lydia’ by Halfpenny London, an exquisite, sequinned fabric design, over a hand cut silk slip. Sadly, no more, Halfpenny has brought out ‘Chloe’ for 2017 which will be with us soon! Here is Rachel’s White Room and Wedding story…

” The White Room was the first wedding dress boutique I had visited and the first time I had tried on a wedding dress. The Kate Halfpenny ‘Lydia’ was the second dress I had tried on and loved it – I loved how comfortable it was as how it sparkled as I moved with its thousands of tiny sequins. However, I had scheduled another appointment to try on dresses later that day. In order to avoid rushing into a decision I attended the second appointment. I think I had been spoilt by attending the White Room first and stepping into the second dress boutique I knew I was not going to find another dress that compared to how I felt in Lydia. Jess and myself ended up running back to the White Room with only half hour until closing to purchase the dress”

Bride and maids.jpg

“We had been engaged for 7 months before our wedding day. I think Ross was a bit shocked when I suggested getting married in July of 2016 as he thought we would have more time to plan and save for the wedding (he should have proposed sooner if he wanted a longer engagement as I wasn’t willing to wait until July 2017!). We married on the 22nd July 2016. We met In September of 2010 while both working for a security company in Cardiff, we became good friends and later running partners. It wasn’t until October of 2011 that we saw each other as more than friends and a little under 5 years later we wed in the city that we first met”.
“We chose Cardiff City Hall for our wedding ceremony. I had always mentioned that I would like to get married there if Ross ever got around to proposing. So when he proposed outside the City Hall asking ‘this where you would like us to get married, isn’t it?’ forming the basis of his proposal, there was no other place in the running. We got married in the Council Chambers with 75 of our closest family and friends in attendance. The room was circular allowing our guests to surround us while saying our vows creating a very intimate atmosphere”.
“I also purchased my bridesmaids dresses from the White Room after falling in love with the fantastic Ghost London range they stock. The whole experience of trying on the dress is one of the things leading up to the wedding that I will always look back on with fondness. I always felt like I was listened to during my visits and I was given the right level of privacy during fittings (this may sound trivial but its surprising how some boutiques get this wrong). I received updates on when my dress arrived and when to come in for fittings. Leanne and Karen were also able to advise on items such as wedding underwear”
“My dad walked me down the aisle. Apparently he shed a tear (which is very rare for my dad) although I missed this as I was fighting back the tears myself as I walked towards Ross that had broken down in tears as soon as the music had started”.
“Chris from Context Photography was actually recommended to us as he is a friends family member. We liked his natural style and he was so good with us on the day. We had a total change of plan with the photographs and decided against having family photos at the City Hall as it was just too hot on the day, so we managed to round up family member later on in the day at the tipi”
Florist: Forbesfield, Cardiff
“I love flowers but it wasn’t something that we had prioritised on our wedding budget, however when we met with Beth and saw her work I wasn’t willing to settle for anyone else. Her work is truly amazing and she did not disappoint on the day”!
“We designed our own wedding stationary on Vista Print which featured a watercolour painting of the tipi that my mum had painted. My parents handmade the wedding favours filling small pots of honey and moulding bees wax candles from the bees they keep on their land. Décor was kept simple with the main focus on the floral displays with rustic touches. We also kept the champagne bottles we had been given by friends and family as engagement presents and made them into candles for the top table”
“We saw the wedding reception as the less formal part of the day so we decided to have our first dance to the acoustic version of the ‘Friends’ theme tune (played by our folk band). We chose this as when we introduce ourselves together people’s reactions are more often than not ‘oh my god you are Ross and Rachel!’ I’m not sure if the grandparents understood the reasoning behind the song but it was something that made us and a lot of our friends smile”
“There are so many moments that I could write about that stand out in my mind but my favourite moment of the day was the moment Ross turned around and we saw each other for the first time while I was walking down the aisle. All I saw was him and he was in floods of tears just as I knew he would be.Small things were unnecessarily stressed over in the lead up to the wedding and forgotten about on the day but honestly we can say we wouldn’t change a thing. Don’t stress over the finer details and just enjoy it as it goes so fast! Do it your way and remember the day is about you and your husband”

Final word:” The White Room is elegant and welcoming providing an enjoyable environment to try on a beautiful range of dresses. I definitely will be recommending the White Room to any future brides that I know mainly in the hope that I can visit the boutique again. I can’t thank Leanne and Karen enough for the brilliant service they provided and truly making the whole experience special”







A real White Room wedding in Halfpenny London

Jaye wore Iris by Halfpenny London from The White Room, Sheffield. She sings our praises and, as is more then evident here, hosted a wedding which was as beautiful as her and her gown, but also as unique and relaxed as Jaye too. Here is her White Room story and the story of her elegant, minimal and unique wedding day…..
“I heard about the White Room when helping my sister wedding dress shopping and when I got engaged she actually made the appointment for me to visit. Both of my older sisters had quite bad wedding dress shopping experiences and so I was a little bit dubious about the whole process. That is why it was such a nice surprise visiting The White Room. From the first moment I stepped through the door I knew I would have a good experience. All of the staff were so friendly and helpful. The décor is to die for and I couldn’t have been made to feel more at home and welcome. I found my dress quite early on and knew it was the one but didn’t want to commit to soon. I waited 4 months and returned to the shop, tried on the same dress and was 100% sure it was right for me. I didn’t even find I had to ask any questions as all of the staff gave me all of the answers I needed before even having to ask. I was able to have a giggle with all of the girls in the shop and every time I returned for alterations etc, it was just nice to have a catch up with everyone. I really can’t stress enough how friendly and welcoming everyone was. Not only did the staff remember me but also my mum and sisters. We all felt so welcome and I can’t thank you enough for making the whole process so utterly enjoyable”
“Even though I had already got an idea about what I wanted the staff encouraged me to try on a few different styles of dress and I was really please that they did. It really made me see what I liked and didn’t like and I actually ended up choosing a dress with cap sleeves and I never thought I would have gone for sleeves. It also helped me to know that I was 100% confident with my decision when I did find my dress as I could see that the fit, feel and look was right for me and my body shape.
I feel that I was really well advised, from the decision to add a belt to bring my waist in to the colour and length of my veil. Even when I was unsure the staff listened and let me try different veil options (a number of times) and didn’t get annoyed or try to rush my decision.
To be honest I couldn’t chose just one thing you did best. I honestly loved the whole experience, from the welcome, to getting to know me and my style, understanding the church and reception venues which were quite different and I wanted a dress that would fit both, to all the advice and knowledge that the staff had which ultimately helped me to make my choice. Even to the top tip about lacquering my shoes so they didn’t catch my dress – all amazing”
“The communication throughout the whole process was amazing, and I was regularly in touch with the shop via phone and email. I was always kept well informed and the final service was just brilliant. As I work in town I just popped along for fittings in my lunchtime and those appointments would literally be the highlight of my week”
“The seamstress was a delight and did such a wonderful job on my dress. When it had all been altered it fit me like a glove and the top layer honestly just floated along the ground – I felt like a true princess. The alteration costs were a lot less than I had budgeted for so I was very happy. I would 100% recommend brides to go to The White Room and if I had to sum up my experience I would say:
“Finding my wedding dress was one of the happiest most memorable parts of my entire wedding. It wasn’t just about finding ‘the’ dress, it was about chatting with the girls in the shop, spending time with my mum and sisters, going for a coffee after a fitting and going through and getting excited about wedding plans with them. It was about feeling comfortable in my dress, in my skin and with my decision. I felt like a princess from start to finish and I literally couldn’t be happier with the outcome.”
Now for the wedding! June 25th 2016, Sheffield, UK
“I have always gone to school in Sheffield and went to Ranmoor Church for school carol concerts etc when I was younger so it felt like a special place to me, plus it’s right next door to a good pub so my Fiancé (now husband) was happy. Plus the Vicar married my 2 sisters so it felt right that he should marry me as well”
“We chose the venue as we wanted something that no one had done or seen before. Both my husband and I are quite creative and we wanted to be really involved in the whole process. From designing and creating our own invites to making our own cake topper and sourcing, sanding and painting/writing our own table plan (on a reclaimed wooden door) there was a massive DIY element to our day. The warehouse space really let us be creative and put our own stamp on the day. I must just say our great friend, Catherine Greatorex, who owns Petalis, needs a lot of credit for the overall look of the venue. I decided I didn’t want any decoration other than flowers as I wanted the exposed brick and beams of the warehouse to sit alongside the delicate and beautiful flowers – a kind of industrial meets secret garden infusion haha. Catherine really brought my vision to life and went above and beyond to make the whole theme of the wedding come together”
The Love Story…
“When I was at University in Sheffield I used to work at Menzels on Ecclesall Road, where my now husband used to be the manager. 5 years and lots of nagging later he finally popped the question on a secluded beach in Florida. A few days prior to this we had actually had a big argument as he said that he didn’t think he ever actually wanted to get married – all part of his ploy to put me of the scent! I remember on the way to Florida my husband’s hand luggage (with the engagement ring in it) got pulled at the airport and, at the time, I couldn’t work out why he was being so strange. He just kept telling me to sit down to put my shoes on, and I was so confused because I was wearing flip-flops!! Honestly he was getting so sweaty and acting so erratically I wouldn’t have been surprised if airport security had taken him away there and then. At the time it was all very odd, but all become clear later on during the holiday😉 haha”
“We were engaged for 18 months before we got married”.
The Details…
“We both knew we wanted to be very hands on and actually make a lot of the elements for our day. We both like the vintage reclaimed look and once we decided on the venue I think this really made our minds up as to the design route that we wanted to go down. With all the exposed brick and dark grey beams we wanted everything to look a bit worn/reclaimed and rustic. I think this against all of the beautiful fresh flowers just looked amazing”.


Colours and styling…
“We didn’t really have a colour scheme we had navy bridesmaid dress and groomsmen suits as the bridesmaids all liked that particular dress. I know I wanted the flowers to be very neutral though, as there were lots of natural colours at the venue, such as the orange brick walls to the grey bar and mish mash of colours on the reclaimed German beer tables”



Supplier List:
“The reception venue was 92 Burton Road, Kelham Island (Warehouse) Photographer: Devin Ainslie Photography – he is an AMAZING photographer and great friend! Videographer: Adam Nolan (Videographer and friend) Hair: Natalie and Hayley at Kinkks on Sharrowvale Road, Sheffield, S11 (really great friends and amazing hair dressers) Make Up: Lauren Eaton (one of my best friends)”
Florist: Catherine Greatorex: Petalis Not only is she a friend but she is the most creative wonderful person I have ever met, she made our venue!
Cake: Sarah Mintoft, SJ Cake Studio (a White Room favourite!)
Words of Wisdom:
“I would say that you should enjoy every single nano second because it is honestly over in the blink of an eye. I would also say that you should just enjoy it for what it is and don’t stress over the things you can’t control. On our wedding day it chucked it down, but I wouldn’t have changed it. Beforehand the thought of it raining seemed like a nightmare, but if anything it made it for us. We got some hysterical photos and amazing memories”.
Huge love to Jaye and her new hubby on their marriage and a huge thank you to Jaye for her kind words about The White Room. You were a pleasure to dress and style!
Jaye wore Iris by Halfpenny London and a silk tulle veil from The White Room via HM veils. Gowns from £1400 ❤️
To be a White Room bride – call to book in and look as good as Jaye on 0114 2722336

The White Room Bridal Boutique

The White Room is an inspiring and creative bridal space in which our sole purpose was and still is to allow the modern day woman to choose her own bridal style from a selection of largely British designers offering both craftsmanship and individuality. In lei of our 5th birthday, we decided it was time to open up our doors to new brides to be and update you on all the positive changes we’re making for 2016 onwards including the new designers gracing our boutique and the ones we are continuing to champion moving forward.
As a designer bridal boutique, we represent some of the best UK and International designers. As of the 1st July 2016, we will be holding samples by the following designers Sassi Holford, Suzanne Neville, Halfpenny London, Rosa Clara and Andrea Hawkes. We hold Ghost for our bridesmaid label, Rachel Simpson for the shoes and Debbie Carlise for the headpieces and Helen Martin for the veils. We also have our own label underway for our very own White Room accessories including belts, veils and finishing touches.



Our sample collection ranges from £1,500 with the introduction of Spanish label Rosa Clara Two ranging to £3,000+ with the higher end pieces by Sassi Holford and Suzanne Neville and Halfpenny which are all handmade, to order, in the UK.
We are open Monday to Saturday from 10m to 5pm apart from Thursday which we dedicate to fittings in the evening, so that is an 11am to 8pm day. We operate an appointment only service, and offer 1:1 consultation to all of our brides in our modern and elegant boutique and pride ourselves on supporting you through your experience in styling you and taking the lead whilst offering exceptional service and listening to what you want from your wedding look and day.
We buy an edited collection of what we like from our designers and showcase what we are passionate about dressing you in. We like colour, tone, sharp tailoring and creative vision. We don’t have 35 versions of the lace fishtail or anything that needs 4 people to stuff you in to the back of a car to get to the church… We also don’t have any made to order gowns under £1000 from new, no backless corsets (think about it!) or the ability to make you taller, thinner or one of the Kardashians…. We do however have the ability to make you feel the most beautiful, happy and excited version of yourself! 
We have grown and developed a strong team, complete with fashion forward stylists, innovative designers, UK fabric providers, experienced seamstresses… 
Chloe opened The White Room in July 2011 and following a change of direction, took a step away from the day to day running of the shop floor early 2016 and has recently moved down south for love (aahhh) and to also develop her skills in the bridal industry with other designers and suppliers. Chloe says: “I love my business, it’s been a hard slog and the dedication and sacrifice is exceptional but the love of the place I have established and the feedback we have is that it is such a relaxed, special space that I am proud to say it’s mine”
“After winning the Wedding Industry Best Retailer 2016 award, I made a big decision to move away from Sheffield in January and I handed the baton of the day to day running and service to my beautiful and talented sister. Together, we talk every day and now things are set in place to continue the White Room journey, I can concentrate of other projects and know that Karen will nurture it as much as I did and do”.
Karen has over 15 years experience in retail and is a qualified beautician and make up artist. She has always been involved with me in The White Room journey, whether that be doing the make up on editorial shoots or listening to me when things have gone brilliant or when times were tough! She wanted a change from the high street retail environment and this move was perfect for us both. She eludes a positive energy but takes no nonsense so she is strong, positive and dedicated to both brides and The White Room alike.
Completing our styling team is the brilliant Leanne. Leanne joined us very recently in April and again is a make up artist. The youngest member of The White Room, she brings a youthful energy and happy feel to the boutique and loves Sassi Holford’s designs. Marilyn is a firm favourite! 


Where are we? 20 Norfolk Row, Sheffield, S1 2PA. We are situated in the beautiful city of Sheffield, in a grade II listed building. Since opening in 2011, one thing has remained constant and that is the semi industrial feel of our boutique, which juxtaposes beautifully with the softness of the gowns and the tranquillity of the surroundings.
Our average sample range will host between 30-40 gowns by our selected designers and we are hot on ensuring you never try the same gown on twice and that when you are with us, you allow yourself to be styled and dressed, rather than left to your own devices in an environment which we believe needs not only guidance, but confidence in our collections and knowledge also. Our sample sizes range from UK 10 to UK 14 which we find works on everyone from a UK 6 to UK 18… All of our designers dress from UK 4 to UK 28+ and we can also offer bespoke, made to measure and couture options on all of our gowns.
The White Room offer a ‘finishing service’ to all of our brides who purchase a gown with us for their wedding day. Our in house seamstress is simply brilliant and with 20 years experience under her belt, we can’t argue with her skill and experience.
Ready to start shopping?  A gown will take anything from 14 weeks upwards to make and we really do emphasise that once you are ready to buy a gown you begin shopping and once you find your gown, you commit and then enjoy the rest of the engagement.  Waiting to order last minute causes you (and us!) stress and buying too soon causes dress wobbles. We know the dress is one of the MOST important parts, so 2-3 shops, a focused shopping trip and selecting the right places to try are highly advisable. We do not recommend trying on gowns over budget ‘for fun’, allowing your maids to pick out the largest princess gown for your intimate barn affair or rummaging through a sample sale when you’ve never tried anything on before. This should be fun, memorable but least of all, a process about you and dressing you in something exceptional for your wedding day.
We offer ‘browsing appointments’ for brides who are perhaps marrying in anything over 12 months time, which allows you to come and see us, look at the styles we offer and the designers we champion. Our collections change annually and we like to be at the forefront of design, For those brides in a position to choose their wedding gown, a try on appointment is always the one.  We ask that all brides wishing to be a White Room bride ensure that they allow 6-12 months from order date to wear date to we can manage your fabric sourcing, pattern cutting, measurements, delivery and fittings. We can accommodate rush orders (where the designers are able to do so) however there are normally rush charges associated with such. These can start from £200. 


To make your appointment to become a White Room bride, contact us on 0114 2722336 or email us boutique@whiteroombridal.co.uk where one of our stylists will be pleased to give you all the advice and support you need and book you in to come and try on and find your perfect wedding day look.


The White Room LTD is a registered company and trading as The White Room Bridal Boutique LTD.
All images by Shelley Richmond

Sassi Holford 2017 Preview at The White Room (9th July by appointment)

Sassi Holford 2017 bridal collection exclusive preview with The White Room on Saturday 9th July 2016. To book your appointment to purchase one of these beauties for your wedding day – The White Room is your place to call!


Sassi’s new collection simply is her best yet. The White Room have been representing Sassi since 2013 and we feel like this new collection not only is directional and really fronting the bridal trends of 2016 and beyond but is also pushing the safety net that some of Sassi’s previous collections have sat in. Sassi’s inspiration for this collection, her mother, who sadly passed away at the beginning of the year.

“My mum loved everything different and unusual – she was truly one of a kind. I wanted to reflect her in some way within the collection, so themed it around her favourite flowers and she loved lilies and exotic looking plants and leaves. She was and always will be my biggest creative influence”.

We can see the thought in every gown, from the more classic shapes to the more creative fabrics as well as some technical changes which we really do feel make the gown work so well on the body, making your ease of movement and ability to just love wearing your gown so much more achievable. The new ‘Astrid’ (below) for example has a ‘body-con’ like stretch to the fabric, so no more restriction of movement in a tight fishtail.


Slightly in love with the couture neckline and simplicity of it all, you can’t hide from a bad cut in a plain gown and I think you’ll all agree, this is impeccable!! Add belts, a statement headpiece or a pop of colour in your blooms for a effortless look. We recommend Campbells in Sheffield for the best flowers around!

Looking for something less sexy?! Then let me show you my new favourite in ‘Honor’. Sophistication in abundance and the lace light enough to wear to a summer wedding or take abroad and show off in Italy or beyond. Still with the slimmer skirt, this gown is light, delicate yet so sublime!Honor

Looking for something slightly fuller in the skirt without going for full out circle skirt or tulles? Then Lelia offers that balance of a chiffon A-Line cut combines with a sheer tulle and lace bodice and a flash of tone in the skirt. Leila

For the ladies wishing for the fuller skirts, this collection embodies your needs too! The “Darcy” below has the more lighter feel of a fuller skirt without the structure to the bodice, where are the Blossom, Elizabeth or Madeline will give you the classic look of a fuller gown with the more intricate finish to your gown – Blossom (below, 2nd) has a striking embroidered bodice where as Madeline and Elizabeth are all about the colour and fabrics (blush pink was a popular theme throughout!)



For the bride wishing to go for the more vintage inspired gown, perhaps something for an outdoor event or a more bohemian inspired day, Sienna (below) is a 2 piece which has a slip and an over lay which really allows you to play dress up and mix up the looks from day to night. This image is just beautiful! I want to try!!


Finally, here are some images from the catwalk show at White Gallery where we were introduced to the collection. These will ALL be at The White Room for one weekend only (the 9th July by appointment) and we are hoping to receive them by the 7th as we have requests already!





After the event, we will then be awaiting our samples to arrive and all firther requests to see gowns which we don’t hold will be subject to a loan fee and possible waiting list, so we really do suggest coming to see these and making your choice at the day when we can have them all in one room!

Sassi’s collections are all UK made in Taunton, Somerset and made to order – so we need around 14 weeks to make and then time to fit, but she’s brilliant so if you’re getting married in 3 weeks, this can be done too!

Gowns start from £1850 and a 50% deposit is required on order.

For an appointment call the boutique today on 0114 2722336 or email boutique@whiteroombridal.co.uk




Halfpenny London Exclusive New Collection

Last night I had the honour of being a guest to Halfpenny London’s 2017 preview event at The Ritz. Myself and another hundred guests from Brides magazine and the world beautiful brides to be graced the decadent rooms at The Ritz for an exclusive show.

The results as expected were… Outstanding! Gorgeous fabrics which were noticeable unique glided past me time after time. Kate clearly isn’t prepared to deliver safe and obvious in a market that is saturated with Eastern European rip offs of appliqué lace. She had a beautiful signature, British, feminine and memorable. This collection see’s the concept of building looks and variety – a ethos The White Room are firmly behind. Additional pieces such as coats, silk belts, spotty tulle veils and minimal accessories really accentuate Kate’s ability to deliver a brilliant gown without the need to over accessorise or question the gowns effectiveness. That is all done in the cut, fabric and delivery.

Here are some of my favourite looks from the preview. These pieces will also be at The White Room on Friday and Saturday 3rd and 4th June for one weekend only as we bring the ritz to Sheffield and host our very own preview event also! To try and buy a gown before they hit the boutiques in the autumn of 2016, book in now. This is by appointment only and places will be limited.

Enjoy the beauty…





We bring you Two by Rosa Clara at The White Room

It’s time to introduce you to our new label. After the introduction to Andrea Hawkes last week, today we are welcoming another new label to The White Room for the fashion conscious, style and glamour puss women of the world. We bring you Two by Rosa Clara!
We’ve always been wary of working with ‘manufactured’ or even none British designers, simply as we like the stability of knowing that if there is a bridal emergency or we need a gown in minutes, the likes of Suzanne Neville were literally hours away. However, we recognised that although what most of our British designers offered, there were still a few gaps for price point, style and design. So we searched and found the editorial, class and fashion forward label a plane ride away in Barcelona!
The key to buying from a international label, one which hosts multiple labels under one umbrella and has over 80 gowns per collection (I know!) we have to be strategic in our buying. Below show’s you just how on one floor, Karen and I were bombarded with choice. This may sound like a brides dream, but just like you, we can get overwhelmed! So, we have an edited collection (a selection of 10!) to start us of which will be due to us by August 2016.
image1.JPGStaying true to The White Room, we have chosen the gowns which represent who we are and what you want. We recognise we needed some styles that we haven’t always been able to offer and also that maybe we could, but the price tag was just too high. So, we hope we now have something for everyone and with all of the collections between £1400 and £2000, the price point is an offering which we are seeing more and more brides ask for.
However, one thing we won’t be is ‘bog standard’ so as much as we love to offer a range of brides the gowns they love and want from The White Room, we’ve been selective. Therefore, we have a edited collection from Rosa Clara Two. Gowns with interesting fabrics, if we didn’t like the feel of it, we didn’t buy it. If it didn’t excite us, we left it alone. We will never compromise on style, on fabric and on design. So we will be bringing you conceptual gowns, those with clean lines, classic cuts, detailed backs, toned silk and long, lace trains which offer a feel of class and wow factor.
 The new collection of Rosa Clará wedding dresses for 2017 has been created to make every bride feel feminine and beautiful on the most important day of her life. Structured dresses with billowing skirts made of luxury fabrics such as silk mikado, ottoman or brocade and intricate detailed embellishments reminiscent of haute couture.
Our collections will be arriving in the late summer of 2016 – this will be the 2017 collection (which we will blog when the editorial content is ready to go!). Above is however a great visual for you to really get a look and feel for all things Rosa Clara. We hope you will love the new additions to The White Room and we look forward to welcoming you to be a Rosa Clara White Room bride!

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